Allergy Kids Foundation with Robyn O'Brien

Which would you rather your child consume?: 

Red No. 40 or Beetroot red

Yellow No. 6 or Paprika

Source: Robyn O'Brien

Allergy Kids Foundation Organization

"I was a food industry analyst who traded her briefcase for a diaper bag, had four kids, wrote a critically-acclaimed book & founded the AllergyKids Foundation"

Links:

FDA Studies Research Linking Food Colorings and Hyperactivity

Ten Steps You Can Take To Protect Your Family

Managing Kids Food Allergies & Peanut Allergy

Foods, Dyes and Childrens Behaviors

Children's Health/Allergies